The slings and arrows of communication on nanotechnology
Journal of Nanoparticle Research
Vol. 11, Num. 7
The authors here hypothesize that the warm feelings the public generally holds toward technology stems not from information but from ignorance, and that the introduction of risk factors involved in nanotechnology would radically change public perception. Using a qualitative/quantitative study as well as an analysis of literature, they conclude that the negative attitude people generally hold toward nanotechnology in food correlates with a palpable risk involved, and that the communication of nanotechnologys risks in every facet, not just those dealing with food, would lead a better-informed public to think far more critically about nanotechnology. In summary, the authors find that many people are more concerned with the hope nanotechnology provides for a solution to mankinds ills than the threat it represents to make things worse, but that improved communication from a reliable source would enlighten people and change attitudes from one based in speculation to those based in reality and more reasonable expectations.